Sunday, October 12, 2008

we have some serious trust issues. (chap 6)

Newspapers are losing their touch. As wonderful as they are, major newspapers fail. It's really too bad. But do I subscribe to a newspaper? No. But my parents do. Then why are certain papers falling out of business months after they open?

Newspapers of the metropolitan type get shut down quickly. Personally, I think it's because of the lack of credentials. This world is content with the Los Angeles Times, Wall Street Journal, New York Times. We trust them to provide us with all the information we need for the day. A newspaper that starts up from nowhere doesn't have out trust. It is hard to gain trust in this day and age. Not only with people, but with newspapers this applies perfectly. Not many people know who is writing the stories, who is taking the pictures and who clears all of these decisions. Yes, we don't know that with the large papers I mentioned earlier, but those papers have been around for a long time and have gained our trust.

If an individual meets another on the street, they aren't immediately going to trust them watching their child. The other individual has to gain their trust. There has to be some kind of communication between the two, some kind of personal interaction. Newspapers are the same. Except it is harder to form a relationship with a newspaper. Individuals are content with the newspapers they read now and many feel no desire to change.

My hometown has a small suburban paper call the "Troy Times". Personally I don't read it, and didn't read it. It was simply because I wasn't interested. My parents on the other hand are. Suburban areas are teeming with worried parents. They want to know what is going on in the communities. They need one source for this. The suburban weekly. This weekly doesn't contain information about the nation or world (generally), just about the community. That fact alone allows them to monopolize the area and gain the trust simply out of convenience. It doesn't work like that for metro papers.

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