Dog Fighting

Image consulting ethical. I think as in many circumstances it's a situational thing. If someone did something horrible, like dog fighting, then in that circumstance the PR consultant would have to use their personal judgment, conscience, or morals to judge the situation and deem it worthy. But honestly - who does that nowadays? It's really that that is basically true. I am not encouraging the use of image consulting in any situation for the money - just stating the obvious. Most people don't have enough morals to make a ethical call on a situation like this. But that is just my opinion.