Woo hoo Ads!

Bad Ad 1:
This ad is bad because it doesn't make sense. They may have thought it was a good idea at first. I can see a bunch of people around a table saying "Ahhh!!! It's brilliant! We've got them - under a glass! See! We know the Teenage Demographic!!" But honestly - it's disturbing. I don't want to see a bunch of teenage girls trapped under a glass. This looks like it's a B2B ad so it's directed at companies, but I still don't think this is as effective as it could have been.





















Bad Ad 2:
Puma normally does really good on their advertising so when I ran across this, I had to throw it in. I'm sorry - but a pair of automated Kangaroo legs on a soccer player do not appeal to me. The demographic is young, active men. Yet i'm not so sure it applies to them either. It looks like their trying to say that this new shoe will be the best thing for a soccer player until these new automated kangaroo legs come out. It definitely makes a statement. But the visual is something less than exceptional.












Good Ad 1:
To me, the simplicity of the ad makes it great. I think it might have been a commercial since I can not see any kind of brand on it, but I looked at the website and it's DeBeers Diamonds. It's obvious what they are tring to convey. They are trying to get the message across that this piece of jewelery is making a statement. If you wear this, you make a statement without having to say anything. What woman wouldn't love that! It's something that gives you status, the simple quotation marks give it a mark of status. It doesn't say it's affordable to anyone, that it's on sale super cheap, or even that it is exclusive. It is subconsciously implied in the mind of the consumer. I really like this ad.










Good Ad 2:
This ad is an example of a reverse benefit ad. They took what the product could do and reversed it. No - everyone doesn't like eggs and whatever else the cardboard on the side is supposed to be, but they understand the point. It is dry and tasteless. Heinz tomato ketchup ads flavor and also color. This makes for an enticing ad as well as a comedic one where the consumer doesn't expect to see cardboard in the form of food. I think this is a good ad.